Almost every successful toy line owes their continued success to the various “gimmicks” they introduce through the years. For the Transformers, it was easier than most to expand from the central concept of robots transforming into an alternate mode. And one of the first “gimmicks” they introduced has remained one of the most popular ones to many fans and collectors. Simply put, what would be better that a robot that could transform into one mode? Why not a robot that could transform into TWO! And with that, the “triple changer” concept was born.
Monday, August 21, 2017
Monday, August 14, 2017
At the height of its popularity in the 80’s the G.I.Joe A Real American Hero toyline was churning out quite a lot of new characters and action figures every year. The majority of the new characters were Joes of course with just a few slots going to Cobra. And of those few choice slots, half of them were usually new types of army building troopers. We rarely got too many unique individual Cobra characters. That is until 1987, when Hasbro released a quartet of some of the most cooky operatives to ever sign up for Cobra.
Thursday, August 3, 2017
From the very start of the toyline known for numerous action figure gimmicks, the one defining gimmick that almost all Masters of the Universe characters had was the ever reliable “power punch”. It was a pretty simple but effective gimmick really, just wind back the upper body of the figure and let go. With the help of some elastics in the waist, the upper body would snap back into place, and if you had the arms positioned just right, it could create a “power punch” to knock down any unfortunate enemy who would be in the way.