Failure In Execution

The story of BATTLE FORCE 2000: GI Joe’s most futuristic sub-team without a future. GI JOE BATTLE FORCE 2000 was supposed to be the future—Hasbro’s big, bold leap into high-tech heroes, sci-fi vehicles, and a “fortress” that promised more than it delivered. In this deep-dive, I'm unpacking the hype, the heartbreak, and the ambitious misfires behind GI Joe's Battle Force 2000: the marketing choices that dropped the ball, the comic arcs that gave them some rock and roll moments (and a brutal end), the figures ....some of us loved as kids, and why these dudes still hold a weirdly special place in the fandom. From Avalanche’s big baby head to Knockdown plucking butterflies from the sky, to my own childhood with these future fighters turned new world order, this is the full story—from their rise, fall, and surprising return—told with nostalgia, humor, and a whole lot of love for 80s toys.